Built on 30 years of coaching

    An AI coach that remembers what you said in March, and tells you when you're doing it again.

    ChatGPT is built to agree with you. A study in Science this year found AI models backed users' choices 49% more often than people did. Ocean is built on my coaching frameworks and pushes back when you need it.

    No card. Then $29 a month or $297 once. Already have an account? Sign in

    After your free sessions

    $29a month, or $297 once.

    30-Day Money-Back Guarantee

    Not for you? Full refund, no questions asked.

    Who Will You Become?

    Someone with clarity under pressure, who trusts their own word and handles whatever comes

    Someone Who Knows Themselves

    Your coach spots patterns you miss-because it remembers every conversation, not just this one.

    Someone Who Gets Back Up

    When you stumble, your coach remembers what worked last time-and what you said would motivate you.

    Someone Who Finishes Things

    Your goals don't disappear into a void. Your coach tracks every commitment and won't let you quietly abandon them.

    Someone Who Sees Their Growth

    Breakthroughs you forgot, patterns you didn't notice-your coach remembers your whole journey and shows you how far you've come.

    Someone Who's Never Alone

    3am doubt doesn't wait for office hours. Your coach is there-and already knows the context.

    Someone Who Keeps Their Word

    Build a visible track record of kept promises. Your coach is the witness to every commitment you've honored.

    See The Difference

    Memory in Action

    Session 6 with your AI coach. One remembers you. One doesn't.

    ChatGPTSession 6

    You:

    "I'm still struggling with the board situation we discussed."

    ChatGPT:

    "That sounds frustrating. You're clearly putting real effort in, and it makes sense to feel stuck. Here are 5 strategies for working with resistant board members..."

    ❌ Remembers the facts. Tells you you're doing great.

    OceanOceanSession 6

    You:

    "I'm still struggling with the board situation we discussed."

    Ocean:

    "I remember-last month you mentioned two board members were resistant to the capital campaign timeline. Did the conversation with Margaret go better after you tried the reframing approach we practiced?"

    ✓ Remembers names, context, and your progress

    Stop re-explaining yourself. Get a coach that builds on every conversation-not one with amnesia.

    Under the Hood

    How Ocean Actually Remembers You

    Not a gimmick. Not a summary of your intake form. Three distinct layers working together.

    Layer 1

    Curated Knowledge Base

    Hans's proven frameworks from 30+ years of coaching-not random internet advice. The methodology that's helped hundreds of leaders.

    Layer 2

    Your Personal Memory

    Every conversation is stored and semantically indexed. Ocean pulls from your actual past sessions-names, goals, breakthroughs, setbacks.

    Layer 3

    AI Synthesis

    Combines the framework expertise with your personal history to give advice that's both evidence-based and uniquely tailored to you.

    The result: A coach that gets better the more you use it-because it's building a real picture of who you are and what works for you.

    The Memory Advantage

    A Coach That Actually Remembers You

    ChatGPT forgets you exist the moment you close the tab. Forge remembers every breakthrough, every goal, every struggle-forever.

    Forge AI

    $29/mo or $297 once

    • Challenges you honestly
    • Cross-session memory(Unlimited)
    • Remembers past conversations
    • Semantic search (finds related topics)
    • Tracks emotional patterns
    • Trained on proven frameworks
    • Good at general tasks
    • 24/7 availability
    • Proactive check-ins
    • Starts free: 5 sessions, no card

    Human Coach

    $200-500/hr

    • Challenges you honestly
    • Cross-session memory
    • Remembers past conversations
    • Semantic search (finds related topics)
    • Tracks emotional patterns
    • Trained on proven frameworks
    • Good at general tasks
    • 24/7 availability
    • Proactive check-ins
    • Starts free: 5 sessions, no card

    ChatGPT

    $20/month

    • Challenges you honestly
    • ~Cross-session memory(~100 facts only)
    • Remembers past conversations
    • Semantic search (finds related topics)
    • Tracks emotional patterns
    • Trained on proven frameworks
    • Good at general tasks
    • 24/7 availability
    • Proactive check-ins
    • Starts free: 5 sessions, no card

    No more starting over. Every session builds on the last, like a real coach, not a goldfish.

    Why "Trained on proven frameworks" matters: ChatGPT learned from the internet-Reddit threads, random blogs, conflicting advice. Ocean learned from a coach who's spent 30+ years leading teams and thousands of dollars on professional training. Same AI technology. Very different teacher.

    The Forge Story

    I spent years coaching professionals who kept starting over. Not because they lacked discipline, but because no one remembered what actually worked for them.

    Every new app, every new system-they all started from zero. Generic advice. No context. No memory of what clicked last time or what always falls apart.

    The breakthrough came when I realized: people don't need more tips. They need a coach who knows them deeply enough to ask the right question at the right time.

    So I built Forge around memory. Real memory. The kind a great coach has after working with you for months.

    It's trained on frameworks I've developed over decades-drawn from my education, years of coaching, and thousands of dollars invested in courses, tools, books, and methodologies around mindset, behavior change, and resilience. But more importantly, it learns what works for you specifically. Every conversation builds on the last.

    This isn't another chatbot. It's a coach that helps you become unshakeable.

    Hans Hageman, Founder of Forge

    Hans Hageman

    Founder, Forge

    Monthly or Lifetime

    Choose Your Path

    Start monthly and cancel anytime, or pay once and keep Ocean for life.

    Monthly

    $29/month

    $29/month, cancel anytime.

    • Unlimited coaching sessions
    • Everything Ocean remembers stays with you
    • Cancel anytime, no questions asked

    Lifetime

    $297once

    $297 once. About ten months of the monthly price, yours for life.

    • Unlimited coaching sessions, for life
    • Everything Ocean remembers stays with you
    • No renewals, ever

    Secure payment powered by Stripe. Monthly can be cancelled anytime. Lifetime has a 30-day money-back guarantee.

    Our Promise to You

    "Lifetime" Means Lifetime

    We know what you're thinking. Here's why this isn't a startup that'll disappear in 18 months.

    30+ Years In The Work

    Forge isn't a VC experiment. It's the next chapter of Hans Hageman's life's work-Princeton, Columbia Law, three schools founded, decades of hands-on coaching.

    Bootstrapped & Profitable

    No investors to please, no board to report to, no "pivot" coming. Every dollar goes to making your coach better-not to a growth-at-all-costs strategy.

    Your Data, Exportable

    Export your entire coaching history anytime. If the worst ever happened, your growth journey-every conversation, insight, and breakthrough-goes with you.

    Open-Source Commitment

    If Forge ever shuts down, the platform goes open-source. Your investment in personal growth will never be held hostage.

    "This isn't a startup experiment-it's the next chapter of a lifelong mission. I've been doing this work for 30 years. I'm not stopping now."- Hans Hageman, Founder

    Encrypted in Transit and at Rest

    Private to you. Never used to train AI.

    Never Trains AI

    Your data stays private

    You Own Your Data

    Delete anytime-no questions

    Your conversations are never used to train AI. Your data stays yours.

    FERPA-friendly architecture for schools. Privacy details for institutions →

    Forge is built for people navigating real challenges:

    Free: "5 Questions That Change Everything"

    The exact coaching questions Hans uses to help leaders get unstuck in under 10 minutes. Used with nonprofit executives, teachers, and grad students.

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