For School & District Leaders

    Created by Hans Hageman - founded 3 schools, Yass Prize semifinalist & Robin Hood Heroes award winner

    Retain your best teachers by investing in their capacity.

    Other AI tells you what you want to hear. Ocean tells you what you need to hear.

    A private, FERPA-friendly AI coaching tool that builds sustainable professional capacity - so your educators stay grounded, effective, and in the profession.

    Teacher Attrition Is a Leadership Problem

    The data is clear: teachers don't leave because of students. They leave because they feel unsupported.

    44%

    of teachers report feeling burned out "always" or "very often"

    $20K+

    average cost to recruit and train a single teacher replacement

    67%

    say they'd stay longer with better professional support

    Forge addresses the root cause - not with more PD hours, but with private, on-demand coaching that builds sustainable professional capacity.

    Professional Capacity Building, Not Self-Help

    Forge uses evidence-based coaching frameworks to help educators develop the internal skills that drive retention and effectiveness.

    Cognitive Reframing

    Helps educators reframe high-pressure situations - parent meetings, evaluations, workload challenges - using proven coaching techniques.

    Growth Mindset Development

    Builds the internal capacity to approach challenges as growth opportunities rather than threats - the same mindset we want modeled for students.

    Sustainable Practice

    Supports educators in building healthy professional rhythms - managing energy, navigating complex stakeholder relationships, and maintaining effectiveness.

    Proactive Check-Ins

    Automated outreach re-engages educators who stop using the tool - because the ones who go silent are often the ones who need support most.

    How It Works

    2 minutes a day. No training required. No added burden on your staff.

    1

    Educators sign up individually

    Each teacher gets their own private coaching space. No shared accounts, no administrator visibility into conversations.

    2

    Ocean learns their context

    The AI coach builds persistent memory - understanding each educator's unique challenges, strengths, and what strategies have worked for them before.

    3

    Capacity builds over time

    Unlike one-off PD sessions, Forge provides continuous support that compounds - educators develop stronger professional practices week after week.

    Persistent Memory Changes Everything

    Generic AI gives generic advice. Ocean remembers what actually works for each educator.

    Generic AI

    Educator:

    "I'm struggling with work-life balance this semester."

    AI:

    "Work-life balance is important! Here are some tips: set boundaries, prioritize self-care, and try to leave work at a reasonable hour..."

    ❌ Generic. No context. Starts from zero every time.

    OceanOcean

    Educator:

    "I'm struggling with work-life balance this semester."

    Ocean:

    "Last semester you mentioned that blocking 30 minutes after school for decompression made a real difference - and that the parent conference prep was the trigger that pulled you back into overwork. Is something similar happening now?"

    ✓ Remembers context. Builds on what works.

    Expected Outcomes

    Based on established coaching research and capacity-building frameworks

    Improved Retention

    Educators who feel supported are significantly more likely to stay in the profession, reducing costly turnover cycles.

    Stronger Professional Practice

    Educators who develop self-regulation and cognitive reframing skills model these capacities for students - improving classroom culture.

    Reduced Burnout

    Continuous, personalized support helps educators manage stress proactively - before it becomes a crisis or resignation.

    Better Student Outcomes

    Research consistently shows that teacher wellbeing directly impacts student achievement, engagement, and social-emotional development.

    Scalable Support

    One coaching tool serves your entire staff - available 24/7, no scheduling conflicts, no per-session costs, no waitlists.

    Complete Privacy

    Educators speak freely because conversations are private - even from administrators. This trust is what makes the coaching effective.

    Privacy & Compliance

    Built for Institutional Trust

    Forge is designed to meet the privacy and compliance expectations of educational institutions.

    FERPA-Friendly Architecture

    Designed with student and educator data privacy regulations in mind. Isolated data storage with no cross-user visibility.

    No Data Selling

    Educator information is never shared with advertisers, data brokers, or any third parties.

    No AI Training on Private Data

    Coaching conversations are never used to train AI models. Each educator's data remains strictly private.

    Full Data Deletion Rights

    Educators can request complete deletion of their data at any time. No questions asked.

    Encrypted at Rest & in Transit

    All data is encrypted using industry-standard security protocols.

    Administrator Privacy Firewall

    Even in district-funded deployments, administrators cannot access individual coaching conversations. This is by design.

    Simple, Sustainable Pricing

    No per-session fees. Simple per-educator pricing.

    Individual Educator

    $297one-time

    Full access to Ocean coaching, persistent memory, and proactive check-ins. Own it forever.

    Get Started

    District / School License

    Custom

    Volume pricing for school-wide or district-wide deployment. Includes onboarding support and usage reporting (anonymized).

    Contact Us

    Frequently Asked Questions

    The Forge Story

    I spent years coaching professionals who kept starting over. Not because they lacked discipline, but because no one remembered what actually worked for them.

    Every new app, every new system-they all started from zero. Generic advice. No context. No memory of what clicked last time or what always falls apart.

    The breakthrough came when I realized: people don't need more tips. They need a coach who knows them deeply enough to ask the right question at the right time.

    So I built Forge around memory. Real memory. The kind a great coach has after working with you for months.

    It's trained on frameworks I've developed over decades-drawn from my education, years of coaching, and thousands of dollars invested in courses, tools, books, and methodologies around mindset, behavior change, and resilience. But more importantly, it learns what works for you specifically. Every conversation builds on the last.

    This isn't another chatbot. It's a coach that helps you become unshakeable.

    Hans Hageman, Founder of Forge

    Hans Hageman

    Founder, Forge

    Ready to Invest in Your Educators?

    Start with a pilot. See the impact. Scale from there.